I've been shooting advertising material with various digital cameras - from 4Megapixel machines to 12Megapixels for a few years now. The quality of the image comes from ISO/ASA setting, aperture, exposure time, use of a tripod, lighting and of course, planning, design and execution of the shot itself.
This shot is of a product called RotaSeal - used in almost all fuel station applications - to allow the hose to rotate - and still keep the seal around it intact.
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